PASSIOD BRANDING

NOVEMBER 2022

For this assignment recived in fall of 2022, we as a group created a comprehensive branding and digital marketing portfolio for a client. The final deliverable includes a live group presentation and a formatted PDF document, showcasing multiple components aimed at establishing a modern and cohesive visual identity and digital presence for the client.

We developed a tailored graphical profile to visually identify the client, emphasizing modern digital aspects. Our deliverables included a detailed brand guide, featuring both static and animated versions of the logo, a carefully selected color scheme, and guidelines on typography to maintain brand consistency. This brand guide was designed to be used for modern marketing, containing images and symbols that reflect the client's identity.

We focused on building a strong digital presence and aesthetic for the client. To achieve this, we created a toolbox of graphical components for use in social media channels, ensuring a cohesive look and feel. We planned and designed a month's worth of posts, with a minimum of two posts per week, based on our concept and foundational idea. These posts were visualized through mockups to show how the content would appear on the chosen social media platforms. Our content plan included a variety of post types such as reels, stories, and guides, all aimed at engaging the client's audience. Additionally, we showcased the social media toolbox we created for the client, and where necessary, we incorporated open-source imagery and video to maintain originality and cohesiveness.

The concept for Passiod is based on bringing season based meals into your everyday life in order to create or enhance meaningful experiences. Passiod can be described in 4 keywords: Passion, Experience, Simplicity, & Season-based.
Passion, which stand for the clients genuine love for food that should be shown throughout the brand. Experience, because of the great focus on making it an experience when eating from Passiod, no matter where and when. Simplicity, cause it is in the small things we find joy, therefore Passiod stands for keeping it simple. Season-based, that indicates on the menu and ingredients that changes with the seasons.